Writing Persuasive Messages--3/2/10

Test Your Knowledge Page 216 1-5

1. Who is my audience? What are my audiences' needs? What do I want them to do? How might they resist? Are there alternative positions I need to examine? What does the decision maker consider to be the most important issue? How might the organization's culture influence my strategy?

2. You must take into account their cultural expectations and practices so that you odn't undermine your persuasive message by using an inappropriate appeal or by organizing your message in a way that seems unfamiliar or uncomfortable to your readers.

3. emotional appeal calls on feelings or audience sympathies but a logical appeal uses 3 types of reasoning (analogy, induction, and deduction). Emotion and logic should be used in tandum

4. Analogy, induction, and deduction are 3 types of reasoning for logical appeals

5. The AIDA model organizes your presentation into four phases (attention, interest, desire, and action); it is tailor made for using the indirect approach which allows you to save your main idea for the action phase; it can also work with the direct approach. Some limitations are that AIDA is a unidirectional method that essentially talks AT audiences not WITH them. It is also built around a single event (such as asking an audience for a decision), rahter than on building a mutually beneficial, long term relationship.